While they could have gone through an eBook publisher like ePress-Online, Bob and Henry did the job themselves by converting their book into what's called portable document format, or PDF, a format created by Adobe systems in 1993. The format is fixed layout, which means viewers can't change the text as they could if given a Word document.
Here's what Bob has to say about the process:
My one experience is that, in our case, conversion to PDF was easy, quick, and cheap... I suggest you convert to PDF by a means available to you and see if you like it. If you do, then don't chase after fancier quality issues.
Bob said the challenge was to preserve the attributes that make the hard copy of the book high quality, such as the many high-resolution color illustrations. Bob and Henry worked with Todd Sterling, a web developer from onetreeDesign.com.
Together they made quick adjustments to the page numbering settings. In the case of the hardback, they used traditional page numbering of lowercase Roman numerals for the front pages followed by integers for the remainder of the book. The book referencing system depended on this page numbering scheme. For the PDF version, Acrobat Professional offers them a special setting to preserve the numbering scheme. However, Bob said, "If you are using a Roman numeral and integer page numbering scheme and you don't choose that special setting, Acrobat Pro will replace your Roman numerals with integers, which fouls your referencing in your PDF. Your PDF book page numbering scheme should match your hardcover or softcover book page numbering scheme, and all references should be correct."
Also, they used the low res setting, which has no affect on the quality of printing on a desk-top color laser jet printer. However, if someone tries to run the PDF through an offset printer intending high resolution mass production, low res causes the resolution to be very poor, thus discouraging mass production theft. To view a sample of the electronic book, go to Bob and Henry's website, Seroia.com, and click "Sample."
Through this hands-on approach, Bob and Henry created a high-quality 3.4 MB electronic version of their book they now sell via their website, a system that's easy for their customers and that allows Bob and Henry to keep all the profit. The hardback and electronic version package of their book costs $50, the hardback alone is $45 and the electronic version is $30.
If you have an eBook story tell or question to ask, let me know.
Otherwise, happy writing!