(This is the fourth entry of four about how and why to set up a blog.)
Like golf clubs you buy at a garage sale for $2 or a new top-of-the-line brand you purchase for $5,000, developing and maintaining a blog can suck as much of your time and energy as you're willing to spend.
Before you make the investment, determine what you expect to gain from a blog, which will give you an idea of the effort you should put forth.
If your blog is more or less an online journal you'd like to share with others, you can go the garage sale route, though if MySpace and Facebook are any indication, you'll spend an inordinate amount of time personalizing your presence.
If you're using a blog to increase your business prospects, you'll probably want to go the more expensive path, given the polish necessary to nab business may call for a professional designer. A quick look at the blogs of your competitors will give you an idea of what to spend.
I'm using my blog for both business and personal purposes — to sell my book and classes while hopefully incubating writers — and because I'm a writer first and marketing babe next, I've stuck with the basics. In terms of development, I used a packaged graphics template and spent most of my time deciding what content I'd like to offer writers. Here's the time breakdown:
— 3 hours scoping out blog development tools
— 3 hours deciding what features I'd like to include on my site
— 2 hours brainstorming ideas for content
— 5 hours creating the blog with the desired features
— 4 hours polishing the site
That makes 17 hours. Then in terms of weekly maintenance — three to four entries a week — I probably spend four to five hours a week.
Obviously I'll need to personalize the graphics and change what I offer to better suit those who happen by (if you have suggestions, let me know: email@example.com). But for now I have a blog I can maintain without infringing too severely on my personal writing time.
Want to find out how much time other people spend?
Is Time Spent Blogging Too Much Time?
Rob Hobb Rants Against Blogging
And for those of you who've read this far, I did find out why my book is selling at half.com for $154. But that's a story for next week.
Tresspassers - caught in the act!
1 week ago