As a followup to last week's Information Exchange about how to write for National Public Radio, this segment is how to market your book by capturing local and regional audiences by writing for NPR affiliate stations.
The first step is to brainstorm the regional slants of your book. Then you go to NPR's list of affiliate stationsto find all the stations within those local and regional markets. Most will offer you the chance to write a commentary about your subject.
Say you're marketing a cookbook of Texas barbecue recipes. You could write a commentary for a Dallas station that reminisces about your family's Fourth of July barbecues and encourages people to keep up such traditions. Or if you've written a mystery series that takes place in the antebellum South, you could write related commentaries for stations in that region.
My local NPR affiliate, KQED in San Francisco, offers a program called Perspectives where people can write 375-word commentaries that are aired five times, three on the day they're aired and twice on the following Saturday. Once the material is archived, listeners can visit the web site and listen to the commentaries at any time. That's a lot of publicity.
Do you have questions? Let me know.
Solarizing the lawn
3 days ago